Cadbury - Families Reunited

At the heart of Cadbury’s latest ad campaign for its Heroes range is a 22 minute-long film shot by First Dates director David Symmons and producer Rob Clifford.

The spot represents Cadbury Heroes’ first foray into original content. Called ‘Families Reunited’, the series shows real parents trying to reconnect with their distant teens by going on a “crash course” to understand their hobbies. It was developed by VCCP London.

Episode one, for example, tells the story of a dad who hasn’t been on a bike in 15 years learning to ride like his son while the second episode, which launches on 23 October, focuses on a truck-driving mum learning to figure skate like her eldest son.